Plans & Pricing

Every new TRUEHOUR user gets 30 days of full access to every feature — no credit card required. After 30 days, a TRUEHOUR Pro subscription ($14.99/month or $149.99/year) is required to keep full functionality. Your data is retained, and no paid subscription starts automatically when your access period ends. The trusted source equipment owners run their business on.

How Much Does TRUEHOUR Cost?

Start with 30 days of full access. Continue with Pro when you're ready.

30 Days of Full Access

Every feature included from day one. No credit card required.

TRUEHOUR Pro

Keep full functionality after your 30 days of full access.

Monthly

$14.99/month

Cancel anytime

Annual

$149.99/year

Save 17% • equivalent to $12.50/month

Included during your 30 days of full access and with Pro:

Fleet Management

  • Unlimited machines & projects
  • Archive, restore, duplicate, and delete machines
  • Equipment templates for common machine types
  • Compare Equipment by Operating Costs

Job Estimating (Quote Builder)

  • Multi-machine job quoting with labor, materials, permits & fees
  • Non-productive time allowance and subcontracted services
  • Save, Text, Email professional Invoices to customers
  • AI Job Pricing Advisor with market benchmarking

Job Tracking & Analysis

  • Estimated vs. actual tracking (cost, hours, profit margin)
  • Win/loss/pending outcomes with discount tracking
  • AI Job Analysis with variance and trend detection
  • AI Estimator Insights across job history

Profitability & Pricing

  • Pricing Guidance Widget (break-even rate, recommended rate, margin zones)
  • Adjustable profit margin slider
  • Equipment Comparison — side-by-side O&O cost charts
  • Machine Health Score (cost stability, utilization, maintenance)

Reporting & Insights

  • Expense Summary with pie charts, date filtering, and category breakdown
  • Annual Review dashboard with profitability trends and utilization
  • AI-powered spending trend analysis
  • Data export (PDF/CSV) for reports, estimates, and tax summaries

Benchmarks

  • Anonymous aggregated benchmark contribution and consumption
  • Equipment-class-matched regional comparisons

Cloud & Sync

  • Cloud backup and cross-device sync (iPhone, iPad, Android, desktop)
  • No paid subscription begins automatically when your 30 days end.
  • If you don't subscribe, your account moves to read-only access — your machines, jobs, estimates, and expenses are retained and remain available for review.
  • Existing Pro subscribers are unaffected.
  • Prices shown in USD. Subscriptions are billed through your app store account; local prices and taxes may vary by region.

Download TRUEHOUR to start your 30 days of full access — no credit card required.

Want to understand the economics behind our pricing? See why TRUEHOUR works

Why owners trust TRUEHOUR

The trusted source equipment owners run their business on.

Built on the professional standard

Our methodology follows the U.S. Army Corps of Engineers Equipment Ownership & Operating Expense Schedule (EP 1110-1-8) — the cost framework professional contractors have used for over 70 years.

Benchmarks from real owner data

Our hourly-rate ranges come from aggregated, anonymous TRUEHOUR app data with a minimum sample size of ten operators per cell — context the equipment industry has never had in one place.

Built by and for owner-operators

Designed for the people running the machine — not large rental fleets or enterprise ERP users. Every decision in the product is filtered through that lens.

Learn more about why TRUEHOUR or how our benchmarks work.