Decision FrameworkConservative Viability Analysis · High-Stakes Decision Tool

In-depth guides to help you make smarter equipment decisions using real cost data and proven frameworks.

TRUEHOUR Decision Articles

Practical insights for contractors making equipment investment decisions.

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Why owners trust TRUEHOUR

The trusted source equipment owners run their business on.

Built on the professional standard

Our methodology follows the U.S. Army Corps of Engineers Equipment Ownership & Operating Expense Schedule (EP 1110-1-8) — the cost framework professional contractors have used for over 70 years.

Benchmarks from real owner data

Our hourly-rate ranges come from aggregated, anonymous TRUEHOUR app data with a minimum sample size of ten operators per cell — context the equipment industry has never had in one place.

Built by and for owner-operators

Designed for the people running the machine — not large rental fleets or enterprise ERP users. Every decision in the product is filtered through that lens.

Learn more about why TRUEHOUR or how our benchmarks work.